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Sunday, April 28, 2024

CMO shifts from event management to tech firm

CMO Plc announced yesterday it is repositioning itself as a tech company from an event organiser.

The move came after the company secured Kitisak Jampathipphong as a major shareholder in place of Sermkhun Kunawongse, the company’s founder, over the last three months.

“We aim to be a high-growth company by changing our business and management structure as well as rebranding,” said Mr Kitisak, who now controls a 24.4% stake in CMO according to Stock Exchange of Thailand data.

He said the company is negotiating to acquire six strategic tech partners that can accelerate CMO’s tech capabilities. They comprise: Transformational Co, a digital transformation company; Brand Baker, a digital agency; Redex, an employee engagement platform; Social Listening Partner, a data analytics firm; Shopgenix, an affiliate commerce provider; and…

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