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Monday, April 29, 2024

Climate-driven consumer trends

Ericsson study looks at the ways in which keen technology users are responding to new challenges

Ericsson surveyed 15,000 early technology adopters across 20 major global cities including Bangkok to come up with its list of 10 trends.

Almost 99% of the 15,000 global early technology adopters surveyed by Ericsson say they expect to be proactively using internet and connectivity-based solutions by 2030 to personally address the impact of climate change and global warming.

The statistic is included in the annual 10 Hot Consumer Trends research report from Ericsson ConsumerLab. This year’s theme is “Life in a Climate-Impacted Future”.

Some 83% of respondents believe that the world will have reached, or…

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