Chula Emphasizes on the Effort to Drive the Thai Economy with Thai Soft Power Through Research and Innovation, Focusing on 2Ts for Cultural Empowerment

BANGKOK, Sept. 21, 2023 /PRNewswire/ — Chula Marketing professor draws attention to the strengths and weaknesses that Thai entrepreneurs and related sectors should immediately address so that the Thai economy can soar with soft power while revealing Chula‘s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.

Thai soft power is trending at the moment.

When “Lisa BlackPink wore a traditional Thai skirt while visiting the temples in Ayutthaya” and sent the demand for Thai textiles to skyrocket and sales to increase dramatically around the world;

The creative ice cream inspired by the design on the tiles of Wat Arun (the Temple of Dawn) that Thai and foreign tourists flock to try;

The “elephant pants fever” – the popular fashion item among tourists to Thailand, that even locals need…