The Chirathivat family’s private equity fund, CG Capital Advisory, is kicking off its operations with an impressive 10 billion baht. The fund aims to capitalise on the recovering tourism sector by investing in hospitality and real estate.
CG Capital, spearheaded by Phoom Chirathivat, partnered with prominent institutional investors to channel this fund into investments in hotels and tourism-related businesses. These entities are located in Thailand’s prime tourist spots.
The fund’s inaugural investment is a 5 billion baht lifestyle mixed-use project in Phuket. The project includes the Standard Residences Phuket Bangtao condominium and the Peri Hotel Phuket Bangtao. Managed by Standard International, this boutique hotel is set to launch in April 2024 and will be completed by 2026.
Phoom, who also serves as a managing partner and co-head of CG Capital, believes that the Thai…
