Tourism Authority of Thailand (TAT) reveals that travel trends of Chinese tourists have shifted, no longer visiting Thailand in large tour groups.
Data from the TAT and ATTA roadshow to China 2023 revealed a seismic shift towards independent and small-group travel, with groups of six to eight stealing the show.
Nonglux Yooyendee, the director of TAT’s Shanghai office disclosed that Chinese tourists are no longer settling for mundane sightseeing. Instead, they’re craving high-quality tours tailored for the young, families, luxury enthusiasts, and those yearning for an authentic local experience.
“Chinese tourists were also focusing on in-depth tours to experience Thai life firsthand instead of just sightseeing.”
This paradigm shift is driven by the young generation’s hunger for unique experiences. Chinese tourists demand villas…
