The tourism sector is almost certain to miss its lower target of 4 million Chinese arrivals, with the Tourism Authority of Thailand (TAT) now projecting 3.4-3.5 million tourists from the mainland this year, generating 190-196 billion baht.
The target for Chinese arrivals next year is 8.2 million. The TAT initially set a target in February of 5-7 million Chinese arrivals this year.
Chattan Kunjara Na Ayudhya, the TAT’s deputy governor for international marketing in Asia and South Pacific, said the most recent…
