The number of Chinese tourists visiting Thailand continues to fall behind predictions, despite China lifting travel restrictions over eight months ago. By September 10, a total of 2.28 million Chinese arrivals had been recorded for the year, with estimates for the end of the year standing between 4 and 4.4 million. This falls short of the initial target of 5 million set earlier in the year, signifying a decline in Chinese tourism.
The decline in Chinese tourism to Thailand, which fell by 99% in 2021 from roughly 10 million in 2019 due to China’s borders being sealed, is believed to be due to several factors. Safety concerns, the sluggish Chinese economy, and domestic tourism promotions from the Chinese government have all played a part.
Notably, safety concerns have been highlighted as a key issue by both tour operators and the Tourism…
