Chinese sportswear brand opens store in Bangkok’s CentralWorld shopping mall

Gavin Lum, Anta’s brand marketing director for Southeast Asia, said sports is now ingrained in people’s lifestyle and sportswear has become part of everyday attire.

“We intend to serve as a quality affordable sportswear brand in the market, so people can enjoy their favourite sports safely,” he said.

He explained that apart from brand promotion, the store will serve as a vital channel for building trust in the Anta brand by allowing customers to touch, try and feel the products.

Based on sales figures via online platforms like Shopee, Lazada and TikTok, Anta’s trainers and sports shoes are already popular among young Thais. This popularity is backed by endorsements from Chinese actors and actresses.

Anta’s move arrives at an opportune time, as Thailand’s sports apparel market has been projected to grow by 8.1% between…