Chinese automaker Hozon aims to double its EV sales in Thailand

Hozon New Energy Automobile Co, a Chinese manufacturer operating as Neta Auto, has set a target to double its electric vehicle (EV) sales in Thailand to 30,000 units this year. The announcement was made during last month’s Bangkok International Motor Show.

The company’s swift rise in popularity in Thailand, a market previously dominated by legacy automakers, is a testament to Chinese carmakers’ pivotal role in emerging markets.

China’s automakers offer a wide range of affordable EV options, essentially becoming the only viable option for many consumers. Traditional automakers such as Toyota Motor Corp and Nissan Motor Co., cannot compete with the variety and price points of Chinese EVs. The cheapest EV hatchback from BYD, China’s market leader, is priced around US$10,000.

The rise in Chinese EVs threatens the…