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Sunday, May 5, 2024

China, Thailand Cinema Chains to Add Imax Venues as Premium Screens and Local Language Titles Boost Box Office – CinemaCon

Cinema chains in mainland China and in Thailand have revealed plans to expand their park of Imax premium large format screens.

In China, Bona Film Group said that it had expanded its existing agreement with the Canadian supplier, to add three Imax laser systems. The three will become operational by 2026 and bring Bona’s Imax locations to 36.

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Thailand’s leading exhibition chain Major Cineplex will also add three Imax with laser systems. One, in Bangkok’s Bang Kapi district, will open this year, with the remaining two in other parts of Bangkok to open in 2026 and 2027.

Both announcements were made on the margins of the annual CinemaCon 2024 exhibition conference in Las Vegas.

The agreement between Imax and Bona is the first between the two companies since the COVID pandemic and is heralded as underlining the box office recovery in China.

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