Sustainable elements are incorporated into the construction of IWC’s state-of-the-art Manufakturzentrum.
It was a striking moment for Franziska Gsell when one evening, her 10-year old son asked: “Mummy, will I have a future, will the Earth still be here?”
That naive question further spurs her pledge in saving the planet, personally in being a consumer and global citizen, and professionally in being the chief marketing officer (CMO) of IWC Schaffhausen.
“We better change now because we only have this one planet,” Gsell said. “As a consumer, we can very much influence the behaviour of companies by asking questions about and understanding what we buy. We can force companies to make sustainable changes and become transparent.”
Her multiple responsibilities include being the chair of IWC’s…
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