In the tropical heat, trending puffers are a no-no.
Tiger Beer, however, has collaborated with fashion designer Izzy Du and Japanese tech firm Whatever Co for the world’s first puffer jacket with a beer-powered cooling system. So, regardless of the climate, anyone can strut the winter staple.
The innovative system uses cold beer to chill water, which is then pumped around the wearer’s body via a network of tubes. These tubes make contact with key points where the arteries are closest to the skin, cooling the body down by up to 5C.
“Inspired by the same tech that keeps astronauts cool in extreme temperatures, we tried a variety of systems, each making the jacket more effective at keeping the wearer cool for as long as possible,” explained Masashi Kawamura, chief technology officer of Whatever Co.
“We tested various tube placements, tube materials, water T designs and…
