Chao Phraya Princess enhances cruise services to boost tourism

Thailand’s tourism industry is witnessing a revival, with operators enhancing their services to attract the global inflow of tourists. A sought-after experience for many first-time visitors in Bangkok is a scenic cruise along the Chao Phraya River, the country’s main thoroughfare.

Chao Phraya Princess, among the largest river cruise operators, has weathered several crises, including the Covid-19 pandemic. To survive in the competitive market, cruise operators continually innovate to offer unique experiences and superior services, stated Chatree Wangpanitkul, director of Tristar Floating Restaurant Co., the operator of Chao Phraya Princess Cruises. This year, the company aims to regain 80% of its 2019 clientele, a target in line with the Tourism Authority of Thailand’s forecast.

Tristar Floating Restaurant was established in 1990, evolving from…