Chang beer’s parent company, Chang International Co., is eyeing the mass-premium beer market to expand its catalogue and profits. The company announced plans to invest 1 billion baht to grow its beer business and strengthen its portfolio with Chang Cold Brew.
With the pandemic easing, the economy coming back, and tourism blooming, people are spending more on booze. Chang is striking while the iron is hot and pushing Chang Cold Brew.
Chang Cold Brew, its beer in the mass-premium category, was introduced to the market in 2019 and garnered a favourable reception from its customers. Despite being predominantly available in upscale restaurants and modern trade outlets, the company intends to expand its customer reach by concentrating on distributing Chang Cold…
