Chinese investment in Thailand has been significant in recent years. China has become one of the largest investors in Thailand, contributing to various sectors of the Thai economy.
However, doing business in Thailand is not without its challenges for Chinese firms.
Cultural differences
One of the biggest challenges is the cultural difference between China and Thailand. Thailand has a unique culture that is influenced by Buddhism, Hinduism, and animism. Thai people value harmony, respect, and hierarchy in their social interactions.
They also have a high-context communication style, which means they rely more on non-verbal cues and indirect expressions than on explicit words. Chinese culture, on the other hand, is more influenced by Confucianism, Taoism, and legalism.
Chinese people tend to be more direct, pragmatic, and competitive in their communication and behavior. They also have a…
