A group of respondents who agreed with support for alternative protein want to see an adjustment to tax collection to make the products cheaper. They expressed support for increasing investment in agriculture, research for the environment, developing alternative protein to reach consumers and set the tone for food retailers to follow nutritional guidelines for health. They support creating awareness and understanding among consumers, such as health and environmental risks from the meat industry along with pointing out the benefits of other alternative foods.
Opportunities in plant protein
At present, both the public and private sectors must improve on the limitations towards the transition to healthier and more sustainable consumption as well as create opportunities for growth in the Thai food production sector, he said.
‘If the government has a policy to seriously support the…
