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Monday, May 6, 2024

Chains unveil expansion plans

A new Santa Fe restaurant concept called Santa Fe Easy was launched recently to attract younger consumers.

The food and beverage companies Central Restaurants Group, PTT Oil and Retail Business Plc, and KT Restaurant, which operates the Santa Fe steak chain, are to expand in the second half of this year despite the political and economic instability.

According to Nath Vongphanich, president of Central Restaurants Group (CRG), the company will invest 600-700 million baht to open new restaurants in the latter half of the year, excluding merger and acquisition projects.

CRG ON FOOD BRANDS

The focus of this expansion will…

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