Central Pattana Plc, Central Retail Corporation Plc and Centara Hotels and Resorts have joined forces with J. Front Retailing, a leading retailer in Japan.
The companies signed an agreement for joint R&D to upgrade their retail business and develop and create new opportunities for Thai and Japanese retail businesses. The pilot programme consists of exchanging special privileges for “The1 Exclusive customers” in Thailand and “Gaisyo VIP” customers in Japan.
In addition, Central Retail, Centara Hotels and Resorts, and The1 plan to promote tourism and a cultural exchange between Thailand and Japan in the future, emphasising soft power such as food, products, services, arts and culture through Central Pattana’s malls and department stores under J. Front Retailing.
“We believe this joint R&D synergy will strengthen the retail business network between…
