Central Push Central App hopes to be the leader in Omni Channel Thailand • Thumbsup

Central Department Reinforces the Real Leader of the Retail Industry of Thailand Aiming to create a new phenomenon of shopping for important customers. Answer all the needs of products And new services to provide convenience for customers to always receive the best

By starting the official launch of “CENTRAL APP” After its launch since October 2020, it has been downloaded more than 300,000 times and is expected by the end of 2021 there will be more than 4 million downloads due to its full online and offline marketing. In order to open the door to the ultimate shopping (Ultimate shopping) break all the limitations of shopping

With a strategy to be No. 1 in Omni Chanel retail for lifestyle brand products Able to connect between the storefront and the app to become an Omni-chanel perfectly as if the whole Central department store on your mobile phone. You can download the CENTRAL APP and receive coupons and special promotions, unbeatable privileges, through the App Store for iOS and Google Play Store for Android systems from today.

Nicolo Galante, President of Central Retail Corporation Plc. “Thais are using mobile phones for social media, shopping and banking (respectively), has grown significantly. Found that in 2020 This is growing steadily. 230% (As of September 2020 or the first 3 quarters of 2020) compared to the previous year, for the first 3 quarters of this year 2020 broken down by segment, the best-selling product rankings are 1. Fashion 2. Hardline 3 Food and Category The best selling products were ranked as follows: 1. Beauty 2. Sports 3. Home decor and kitchen utensils 4. TV and entertainment

We therefore see opportunities for doing business with new challenges all the time. In the past, Central Department Store has been the leader in retail industry in Thailand. It is also the first department store that has a clearly labeled product price. Barcode is used for the first time in Thailand. And is also the first to bring the product Foreign brands to sell in Thailand Until today with another important step towards being number one Omni Chanel platform to provide all customers with the best lifestyle products shopping experience.

1. Online Assortment growth Triple the number of products available on Omni Chanel by 2021.
2. CENTRAL APP The key to the benefits of Central Enjoy shopping both online and in the mall.
3. Social commerce Launching new omni-channel sales channels such as

• Central Chat & Shop: Chat with a personal assistant and shop at LINE. @centralofficial
• Central Call & Shop: Call to shop through 1425, call immediately, order and receive your items immediately, with a personal shopper assistant ready to provide detailed product information. Before you buy
• Central Live and Facebook Messenger Inbox: Watch the life of famous brand products on Facebook

Fan page with special promotions And easily shop through Inbox while live at www.facebook.com/CentralDepartmentStore

4. Unique Omnichannel experiences Expand the diversity of the Omni Chanel experience even more, for example by adding more shopping options when customers shop through the app. May choose a way to receive the product by coming to the storefront at the nearest branch in 1 hour.

Rawisara Chirathivat Chief Marketing Officer of Central Department Store Co., Ltd., in the Central Retail Group, said, “Today is another important step to transform the retail industry to another level with theLaunch “CENTRAL APP”Open the door to shopping above the level (Ultimate shopping) By this new app designed to connect things Go together seamlessly Both good quality products Favorable promotions and services that are the strengths of Central Department Store Into the convenience of online shopping Which is expected to have more downloads 4 Million times within a year 2021

CENTRAL APP NEW! Answering customer needs to receive unbeatable benefits at every stroke of shopping

1. WHEN YOU SHOP ONLINE When you shop online, get the best benefits.

• Bring the whole mall on the phone With the same products in the mall, more than 5,000 brands from various departments such as beauty department, home decoration, women’s fashion, unisex, men’s and children’s clothing, all like walking in the mall.
• Find exclusive brands that are only available for sale at Central Department Store such as Chanel, Muji, Aesop, Marks & Spencer, Sanrio, Giorgio Armani Beauty, Diptyque and Smiggle, etc.
• Convenient shopping Confident with the perfect shopping experience

2. WHEN YOU PLAN TO VISIT THE STORE You can plan to get the benefits first. Come to shop at Central Department Store

• Check promotions both in store and on the web every day. Along with knowing the activities that occur in each branch; instant updates in real time
• Can reserve restaurant queue And services from Central Department Store in advance
• When shopping online Able to pick up the product and pay at the nearest branch within 1 hour.

3. WHEN YOU ARE INSIDE THE STORE When you shop at the Central Department Store Can get more benefits

• Can show apps To receive additional services and privileges when visiting Central Department Store
• Can collect coupons every day to use the service via CENTRAL APP and all Central Department Stores.
• You can scan the QR code at Central Department Store to receive additional discount coupons.

And in the year 2021, CENTRAL APP still has new features and services. To help make customers more comfortable For example, you will find a complete line of products from the Central Retail network. Home delivery within 2 hours and can play games for additional privileges. All customers can download CENTRAL APP for free !! Ready to receive coupons, special promotions and unbeatable benefits through the App Store for iOS and Google Play Store for Android from today

Trust that the new CENTRAL APP! Central to a strong Omni-Chanel department store And actually happened for the first time in Thailand