After months of restrictions for shopping centres, with promotional events banned in areas with high Covid-19 infection rates, 35 Central shopping centres across Thailand are preparing for the holiday shopping season with a multimillion baht market campaign to boost sales.
Central Pattana Plc is set to spend as much as 500 million baht this New Years festival season in an attempt to boost shopping and retail sales. They announced the “Forwarding Happiness 2022” campaign yesterday at a press conference, where Central Group executives unveiled their new plan.
Central Pattana Plc, or CPN, is an SET-listed property developer and retail magnate in Thailand. The “Forwarding Happiness 2022” will be rolled out across 35 different malls and shopping centres between November 12 and January 6, according to the company. The plan involved 400 million baht being spent on marketing for…
