Centara Hotels and Resorts (CHR) is aiming for revenue of 10 billion baht this year, exceeding the tally in 2019, with Chinese tourists expected to help the company gain momentum as it opens six more hotels in Thailand and Japan in 2023.
CHR chief executive Thirayuth Chirathivat said the company is optimistic about the Tourism Authority of Thailand’s forecast of 30 million foreign arrivals this year.
Mr Thirayuth said most CHR hotels increased their room rates as guests staying at its properties last year were not price-sensitive.
Centara Grand at CentralWorld received more Mice (meetings, incentives, conventions and exhibitions) customers, helping to raise the average occupancy to 80%, while room rates were 20% higher than the pre-pandemic level.
Gun Srisompong, chief…
