Yes in Italian, sì is the most powerful word for Giorgio Armani.
“It is the choice to embrace the infinite possibilities of life and every facet of yourself,” says the veteran fashion designer.
Say sì to freedom, new beginnings and self-love, and this affirmation can impact how life unfolds.
This philosophy is embodied in Sì Eau de Parfum launched in 2013.
A decade of the feminine fragrance is marked by the new Sì Eau de Parfum Intense, housed in a refillable bottle with a golden Sì logo embossed in the glass.
The Sì series is characterised by a blackcurrant nectar, which brings radiance and sensuality to the composition.
The first eau de parfum is a floral, fruity chypre with a top note of blackcurrant nectar, a heart of freesia and Rose of Mai, and a musky blond wood base.
Master perfumer Julie Massé composed Sì Eau de Parfum Intense as a chypre, ambery…
