Starbucks kicks off a new era in celebration of its 25th anniversary in Thailand. move forward to deliver Consistently different and unique “Starbucks experience” According to the mission of building relationships between coffee, people and our world with the story of the journey of coffee beans from the beginning to quality coffee that everyone is familiar with.
Every cup of Starbucks coffee is full of stories that are conveyed through aromas, flavors, and cultivation methods. as well as the harvest Especially Thai coffee beans that are infused with an impressive story between Starbucks. with coffee farmers in Thailand like “Muan Jai Blend”, a blend of excellent Arabica coffee beans grown in the upper northern region of Thailand. Passed through the Starbucks Roast™ to become your favorite cup of coffee.
Starbucks Muan Jai Blend coffee beans, which reflect the company’s commitment To support and provide economic, social and environmental assistance in coffee growing areas. for coffee farmers and their families Has traveled and gradually grew along with the coffee plantation community in the north of Thailand. and proved that Sustainable business operations coupled with the delivery of quality beverages through the Starbucks experience can go hand in hand.
The story of Muan Jai Blend coffee beans began in the northern part of Thailand in 2002 at Starbucks. It has partnered with the Integrated Tribal Development Foundation (ITDF) to launch an exploration of northern Thailand to find the best Arabica coffee beans to meet Starbucks standards. and agreed to make the first coffee bean purchase contract with farmers at Huai Hom Village, Mae La Noi District, Mae Hong Son
Later, in 2003, “Muan Jai Blend” coffee beans from the ITDF passed the standard selection from Starbucks. And it has become a Starbucks coffee bean “Muan Jai Blend” that has been sold all over Thailand since that day until today. With CAFE Practices (Coffee and Farmer Equity Practices) certification, which is Starbucks’ standard for purchasing high-end coffee beans. For the first time in the year 2016 and has been continuously certified every 3 years, namely in the year 2019, which in the year 2023 is in the process of waiting for the results of the standard audit.
In addition, Starbucks has partnered with the ITDF to continuously and sustainably develop the coffee farming community in Northern Thailand by donating 5 percent from the sale of “Muan Jai Blend” coffee beans nationwide and for every 10 baht from every 10 baht. In selling beverages at the Starbucks community coffee shop, Lang Suan branch, which throughout the past Starbucks has donated more than 8,000,000 baht in hopes to see coffee farmers have well being access to education and able to grow steadily and sustainably
Starbucks continues to work closely with coffee farmers. to search for and purchase excellent quality coffee beans from all over the world for customers to taste Ready to support various social and environmental development projects. To improve the well-being of coffee farmers and their families. as well as their communities, such as mountain waterworks projects Baan Huai Sompoi Health Center provides services to more than 1,000 coffee farmers in the Huai Sompoi village community and nearby communities, amounting to more than 1,000 people, including the construction of a school for kindergarten, elementary and high school at Mae Khee Noi village. Chiang Mai Province etc.
For the year 2023, which is the year of Starbucks. Has been doing business in the country for 25 years, Starbucks Thailand. Therefore, the story of the journey of coffee beans through coffee, people and the world is presented in the form of a 5-part video series that will be gradually broadcast to Starbucks customers during the anniversary countdown. 25 years this coming July.
