Celebrate Chinese New Year with 15 Billion Baht in Spending

Central Pattana (CPN), a SET-listed firm, is forecasting a 20% surge in retail sales for the first quarter, attributing the anticipated boost to the Chinese New Year festival and the Thai government’s Easy E-Receipt scheme. The company predicts a cash flow of 15 billion baht across all Central shopping mall branches.

Nattakit Tangpoonsinthana, the chief marketing officer of CPN, expressed confidence in the timing of the Easy E-Receipt scheme. Providing tax rebates of up to 50,000 baht to Thai citizens from January 1 to February 15, the scheme is strategically placed to stimulate spending in the traditionally quiet period following the Chinese New Year festival.

“The scheme extends beyond new year into the Chinese Spring Festival on February 10. We anticipate it will invigorate spending during this period.”

According to Nattakit, visa-free travel for Chinese nationals,…