At Iconsiam’s River Park, The Fabulous House along with a floating airship brings Cartier’s festive campaign to life.
The red zeppelin symbolises how the French luxury brand has explored the world to seek inspiration for its jewellery and watches. Conceptually, it is loaded with precious presents for distribution in the season of giving.
The fantastical flight is illustrated by clouds at the base of The Fabulous House centred by an elegant winding staircase.
The outdoor installation also features three Christmas trees while indoors a gigantic tree stands near the escalator that leads up to the brand’s boutique on Iconsiam’s M Floor.
This Christmas tree is atypically decorated to reference architectural elements of Cartier’s historic boutiques in Paris, London, and New York.
Founded by Louis-François Cartier in 1847, the family business moved to a building with a…
