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Thursday, May 2, 2024

Carabao vows to fill gaps in the beer market

Company introduces two in-house brands

Mr Sathien says the company’s primary marketing strategy is to introduce high-quality beer at accessible prices.

Carabao Group, the energy drink manufacturer, is set to tap Thailand’s 260-billion-baht beer market following the introduction yesterday of its Carabao and Tawandang beer brands.

Sathien Sathientham, chief executive of the group, said it had invested 4 billion baht in the contruction of a beer production plant with a total production capacity of 400 million litres per year in Chai Nat province, using globally standardised…

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