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Capco’s Thailand 2023 Insurance Survey spotlights customer willingness to share data to secure improved offers and services

Nine out of ten (93%) policyholders will share additional personal data with insurers in return for a range of benefits, including more personalized services
Value-for-money, affordable premiums and trust in brand remain the most important decision drivers when purchasing insurance 

BANGKOK, Aug. 28, 2023 /PRNewswire/ — The majority of consumers polled in Capco’s 2023 survey of insurance policyholders in Thailand will consider sharing additional personal data with insurers in order to secure more personalized services (56%), enhance the claims process (52%) and other benefits. These and other findings in the survey highlight a clear opportunity for insurers to leverage data and analytics to tailor products and services to more precisely meet customers’ needs and expectations.

Many of the 1,000 Thailand policyholders polled in the survey would consider one or more methods to share…

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