Can Thailand Enhance its Standing as a Tourism Hub of the Asia-Pacific Region?

Tourism is big business in the Asia-Pacific, with its tropical beaches and iconic cuisines driving people from the continent and across the world to its nations.

From 2009 to 2019, tourism numbers only continued to surge, with The World Bank stating that China has the largest share – as is to be expected of such a vast nation. In third in the rankings, nestled between Hong Kong and gambling hub Macao, is Thailand, per these 2019 figures.

Well ahead of the likes of Japan, neighbours Malaysia, and even Singapore, Thailand continues to be a huge draw for tourism in the Asia-Pacific. However, as attractive as the country is for a holiday or short trip, are nearby nations showing a new way to increase revenues and tourist appeal that Thailand should, perhaps, look to incorporate?

The state-of-play for Thai tourism