From earlier, Au Bon Pain has created a buzz in the social world. By changing profile pictures and campaigns to ‘Ubon Phan’, which keeps the inside of the site from misleading customers to marketing. Until it became a trend that could win the hearts of both old and new customers
Recently, the launch of the ‘Bagel King’ campaign, highlighting one stand on the bagels for customers to taste throughout the year 2021. Continuously receiving good response from customers.
An interesting point is that the campaign name and logo parody with a famous fast food brand. Creating a buzz for customers who can see a large number of campaign logos.
For the latest campaign name The brand intends to communicate to customers about the selling point of the product, led by Wagyu Truffle Cheese Bagel, Premium Wagyu Beef Sandwich from Australia. Served in a soft semolina bagel Topped with a rich barbecue sauce. Add flavor with cheese Burn a little fire to smell good. With cos vegetables and sliced tomatoes Finish with truffle sauce.
In addition, it also launched 2 new drinks: Yuzu Sparkling, Yuzu Orange Juice for Refreshing Cut the flavor with honey and Yuzu Afro-Na Yuzu lemon juice. Top with Afro-Na Espresso Coffee It will be sold from today until March 31, 2021 or until the product runs out.
However, Au Bon Pain continues to create a new campaign that on March 8, 2021, the Mini Bagel Series campaign will be launched. And the filling of the sandwich is available to try in 6 flavors, both savory and sweet: truffle, bacon and cream cheese, cani wasabi, cookies and cream, ovaltine volcano, strawberry cream. Cheese and Marshmallow Milk
