Cameron Clarke, CEO of Kanha, recently shared his insights on the company’s upcoming expansion into Thailand and the broader global cannabis market during an interview on Benzinga’s Cannabis Insider Podcast.
Clarke’s strategic vision for Kanha emphasizes the importance of the Thai market as a stepping stone towards global outreach. “We’re super excited about the opportunity,” Clarke expressed, highlighting Thailand’s potential as both a domestic market and an export hub.
Navigating Thailand’s Evolving Cannabis Market
Kanha is now in the final stages of obtaining approval from the Thai regulator, but Clarke recalled that it was a long road for the company to launch operations in the country. The process began over a year ago with the establishment of a partnership with THCG Group, a local vertically integrated medical cannabis license holder.
Despite the evolving market, which has shifted from a recreational focus to a more medical-oriented approach, Clarke remains optimistic about Thailand’s cannabis industry, backed by a large domestic population and a significant tourist influx.
Quality And Consistency: Kanha’s Commitment In Global Expansion
Kanha’s expansion includes producing a diverse range of cannabis products in Thailand, utilizing the cultivation and production resources made available by its partnership.
With a track record of innovation, such as introducing nanotechnology into cannabis products in 2015, Clarke underscored the company’s commitment to maintaining brand consistency and high-quality standards across all markets. “We stand by our products,” he stated, emphasizing Kanha’s focus on safety, consistency, and reliability.
Targeting Key Markets: Europe And Australia In Kanha’s Sights
Looking at export strategies, Clarke identified Europe and Australia as key markets, citing a competitive cost advantage and regulatory alignment. He foresees a global trend towards medically-oriented cannabis products, positioning Kanha as a leader in this shift thanks to its science-driven approach and cutting-edge technology.
Future Trends In Cannabis: Clarke’s Predictions And Advice
Clarke also offered insights into the future of the cannabis industry, predicting a convergence of medical, recreational, and hemp markets worldwide.
When asked what advice he would give to entrepreneurs looking to venture into emerging markets like Thailand, Clarke said they should focus on building brand and consumer trust. “It’s about connecting to the hearts and minds of consumers,” Clarke advised, encapsulating his vision for Kanha’s global presence.
This expansion marks a pivotal step for Kanha, cementing its position as a global cannabis leader and presenting a promising investment opportunity.
Watch the full interview:
