The new coalition government is being urged to implement a consistent policy to support Thailand’s beauty and wellness market over the long term.
Ketmanee Lertkitcha, chairwoman of the health, wellness and beauty industry cluster of the Federation of Thai Industries, said a national strategy needs to be established by the new government to promote the beauty industry, which alongside tourism contributes a vital portion of the country’s income.
To ensure sustained growth of the country’s beauty and wellness market, Mrs Ketmanee suggested engaging in soft power activities and identifying prime locations for local…
