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Tuesday, May 7, 2024

Call for new strategy to entice Chinese visitors

Flights still slow to resume

A group of Chinese visitors during a tour of the Grand Palace in Bangkok.  APICHART JINAKUL

Thailand needs to rejig its tourism strategy to reboot the Chinese market as arrivals from the mainland this year are projected to reach only 26.8% of the 2019 level, says a former governor of the Tourism Authority of Thailand (TAT).

Yuthasak Supasorn, a former TAT governor, said the government should focus on negotiating with China to allow more flights and slots for Thai airlines on a fair and equal basis with Chinese airlines.

This will increase the…

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