Study results of Facebook IQ The new report reports five key shopping behavior trends that help businesses adapt their strategies. For the upcoming sales season
From the COVID-19 situation That stimulates new consumer trends Driven by technological innovation and changing behavior This makes the rest of the year 2020 the most awaited one for sellers. According to a study by Facebook IQ, the festival of sales and gift-buying behavior is a key trend that businesses should adopt for their best results during the upcoming season.
Thailand’s retail business continues to be active and is one of the hottest business in year-end shopping. 70% of respondents agree. The holidays are the best time to spot special promotions. From the 9.9 sale, 10.10, 11.11 to the year-end sale, there are many shopping moments that businesses and consumers have been waiting for. Even though the current world situation is still unfavorable
Features Live Shopping This new feature from Facebook is now available to Thai sellers. To help brands more easily connect with their customers Thailand is the second country to launch this Live Shopping feature after its US launch. They are also available to qualifying Business Pages. Sellers can tag products from Facebook Shop before starting Live, and they will be displayed at the bottom of the video. To make it easier for people to press to learn more before placing an order.
Facebook Thailand has also partnered with more than 20 brands and local businesses to create ‘Live Shopping Day’ at the 11.11 sale to elevate the biggest sale event. And support local businesses The brands and partners participating in this event include products in the fashion category. Electrical appliances And home appliances This will be live streamed through their Facebook Page throughout the 11.11 event, with exclusive offers to engage Thai shoppers while watching the live video. While enjoying a seamless shopping experience through the Live Shopping feature
Chawadee Wongpayat, Head of Business Development, Facebook Thailand, said, “We have seen a significant shift in consumer shopping behavior and expectations over the past several months. As we are in transition to the ‘Next Normal’ era, the upcoming festivities create profitable opportunities for brands. But they still need to adapt new strategies. To create effective target audience participation “
Insights study results Mega Sales & Holiday 2020 Facebook IQ with YouGov[1] Here are five current trends that brands should consider during their holiday strategy planning:
- group Gen X And baby boomers play a key role in the global growth of mobile and e-commerce. People of all ages use mobile phones to receive news. And shopping during COVID-19, 71 percent of Thais spend “more time playing on their mobile phone” and, interestingly, 65 percent of Gen X and baby boomers spend more time playing their mobile phones. During the COVID-19 situation, 36 percent were shopping through online channels today.
- The slowdown in the economy will lead to the growth of the festival. Economic recession Due to the COVID-19 situation Has clearly affected the consumer purchasing behavior. The consumers are more sensitive to product prices. And we predict that many buyers are waiting for the sale. Shoppers who participated in the survey said the 12.12 and 11.11 sale were the most popular events.
- Self-gift shopping and festive shopping are the trends that dominate this year’s sales events. Many people postpone their shopping spree affected by the COVID-19 situation. And when the situation began to improve Our study reveals that nearly 82% of Thai shoppers look for a reward for themselves at the end of the year. Which is the origin of the hot trend that is “Buying a gift for yourself”
- Shopping from abroad (cross border) Is still the consumer’s favorite We see many shoppers experimenting with new things. Both products and services during the epidemic situation During this holiday season More and more people are looking for new product categories. From stores or international brands, Gen X and Gen Y are the groups most likely to behave like this. And there is a need to purchase products from around the world
- Consumers are not just paying attention to the price. But also consider whether brands share the same values as them. During the epidemic situation Expectations from extremely important consumers have emerged. That’s how people expect brands to respond with action. Not just a marketing activity From the results of our study Year-end shoppers in Thailand say they want to see content that offers honesty. Including updates and new offers From various brands Additionally, 53% of shoppers would like to watch family-related videos.
For businesses that want more insight and take advantage of their insights. A guide to creating strategies during a sales promotion for Thailand can be downloaded.Here
In terms of the brands participating in the ‘Live Shopping Day’ festival 11.11 sale, the list is as follows.
Fashion category
- AIR SPACE
- Bamboobaby
- Bekazii
- Boozyshop XXL
- Cozii Bag
- D + AF
- MODA Sriracha
- NaniCloset
- Sabina
- VZ by VIRISZAMARA.com
- Waris
Beauty category
- M · A · C Cosmetics
- All About You Organics
- Jeedjees
- Sis2Sis
Food and Leisure
Family and home
- DENPA Thailand
- Homehuk
- KP Kamolkij
- Siamchai
