Won’t reach 2019’s level until 2025-26
The business travel segment is expected to recover with 23.2 million travellers in fiscal year 2024, but it won’t reach 2019’s level until 2025 or 2026 due to global economic uncertainty, according to the Thailand Convention and Exhibition Bureau (TCEB).
TCEB president Chiruit Isarangkun Na Ayuthaya said the agency will focus on driving international exhibitions, mega events and festivals due to their rapid growth, while international meetings, incentives and conventions are still slowly bouncing back.
In the 2023 fiscal year, which ended in September, the Mice industry generated 101 billion baht in revenue from 17.4 million business travellers from both the foreign and domestic markets, said Mr Chiruit.
In the international segment, international exhibitions…
