Business events sector in Thailand set for a boost with projected tourism rebound

The business events sector in Thailand is set to benefit from the buoyancy of the country’s tourism industry and a new influx of trade shows this year, fuelled in part by the country’s stable political environment, according to specialists at Informa Markets Thailand.

Sanchai Noombunnam, who helms the firm in Thailand, drew attention to predictions that the country would recoup 80% of its foreign arrivals recorded in 2019 – a factor that has bolstered confidence for both domestic and international business travellers. He also highlighted the restart of China’s export services, which has triggered a rally in the morale of overseas exhibitors and buyers.

Informa Markets Thailand has unveiled plans to organise 16 exhibitions this year, marking an upswing from the 14 conducted last year, and the average of 9 to 10 annual events seen before the…