Burger Thailand’s ‘kids meal’ campaign serves up a whopper of a strategy to win over youngsters

Burger Thailand, the local operator of Burger King, is intensifying efforts to appeal to children as part of its global strategy.

According to the company’s general manager, Tanawat Damnernthong, children significantly influence their parents’ choices when selecting a restaurant, with families with children typically spending more per meal than working professionals.

For the first time in its 23 year history in the country, Burger Thailand is targeting children through various initiatives, including the recent launch of a children’s set menu. Additionally, the company has partnered with Sony Pictures Entertainment (Thailand) to create the first “Burger King Spider-Verse Store” in Southeast Asia at its Ratchadaphisek Road branch, featuring decorations inspired by the Spider-Man: Across the Spider-Verse movie. This theme has also…