Menu includes more non-burger products
In response to an anticipated decrease of Chinese visitors to Thailand, Burger King (Thailand) Co is adapting its business strategy by adding more non-burger products to appeal to a wider range of customers and generate additional revenue.
According to general manager Tanawat Damnernthong, the company will emphasise opening new restaurants in upcountry locations nationwide over the next five months. This expansion will include areas such as Phuket and…
