Burger King Re-branding in 20 years, covering the tone of logos, packages, uniforms and social media

Burger King, fast-food restaurant chain, announces rebrand, change logo, menu, food package, advertisement, store design Employee uniform Including an entirely new image on social media Which is the first change in 20 years

The new Burger King logo uses a minimalist design, leaving only two main colors. The new 2021 logo is a reuse of the old logo used between 1969 and 1999. By cutting out the blue that surrounds the word Burger King

“Design is one of the most important communication tools. To show who we are and what we value It also plays an important role in building appetite. And create the highest experience for our customers ” Rafael Ebri, Head of Design of Restaurant Brands International Burger King’s parent company

It also changed the staff uniform. And new food packaging The uniforms are modern and bold colors. As for the packaging, in addition to highlighting the new logo It also added descriptions of ‘crispy’ and ‘delicious’.

Customers all over the world will immediately begin to see their image through advertisements and packaging. But it will take years to come together to renovate 19,000 restaurants around the world.

The origin CNN, Fastcompany