The restaurant business faced a difficult time. But Burger King UK has turned the crisis into an opportunity. Using the brand’s social media background Ask customers to help buy food from a small shop.
In a statement, the company stated that “There are thousands of restaurants. It deserves the reputation of a Whopper (a Burger King merchandise) that requires our customers’ support. ”
It also informs the small restaurant that If the restaurant wants Burger King to help publicize, they can send photos of their signature dishes. And will help you post on Instagram account @Burgerkinguk With hashtags #WhopperAndFriends
Throughout 2020, all countries of the world face an epidemic crisis. Causing society to have a distance The restaurant business cannot open a storefront. Revenue has decreased from the original. It also has to adapt to online. Which has to lose part of the revenue to the delivery platform Many brands choose to reduce their marketing budgets.
The marketing campaign for Burger King reflects the adaptation and creativity of the marketing at this difficult time. Which in addition to helping brands communicate with their customers Can also help small shops to earn income Help to enhance the brand image even further
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