Burapa Prosper Co, the 41-year-old rice flour manufacturer, has teamed up with Saha Group, the country’s leading consumer product conglomerate, to cope with the impact of higher operating costs due to the Russia-Ukraine conflict.
Managing director Sathaporn Paisanburapa said Burapa Prosper recently appointed Saha Pathanapibul Plc, the distribution arm of Saha Group, to distribute its rice flour via traditional trade channels across the country this month.
In addition, the company also plans to expand its rice flour through a modern trade channel on its own for the first time, starting with Makro, the chain of cash and carry stores, in April.
“For traditional…
