Like other businesses, Sirote Jiraprayoon’s bookstores have been affected by the Covid-19 crisis. However, the veteran bookseller has taken this unique opportunity to strengthen his e-commerce business model. Over the past few years, he has learned how to utilise social media to build a community where readers can share their passion in a safe environment.
“When the country went into the lockdown, we had to close our shops temporarily. At that time, I expected Covid-19 to end within a few months so I cancelled my orders and asked international distributors to extend credit. I also switched from offline to online selling as it was a good solution at the time to help us weather the crisis. Revenues online might not be as much as in retail but it helped us survive,” said Sirote, a former executive from Asiabooks, who…
