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Monday, May 6, 2024

Building a brand identity

National Telecom (NT) is crafting a niche as an infrastructure-sharing provider, seeking partnerships to develop sustainable revenue streams in the future as its spectrum-sharing contracts with three major mobile operators are slated to expire in 2025.

“Providing 5G services via partnerships, such as the 26GHz spectrum with CHT and Penguin, or other deals on the 700MHz band, are moves we could go for.” — GP Capt Somsak Khaosuwan, Acting President, NT

NT was established in January last year through the merger of CAT Telecom and TOT.

To mark its one-year anniversary on Jan 7, the firm launched “nt” commercial brand with tag line “Next, through Technology”.

The company also unveiled brand DNA called “I AM NT”, an abbreviation for Innovation, Agility, Momentum, Nation-oriented and Trust.

“Creating added value for our existing infrastructure and providing specific…

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