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Tuesday, February 7, 2023

BTM formulates expansion strategy

Mr Toh said the expansion plan would increase the total number of BreadTalk branches to 63 by year-end.

BTM (Thailand) Co, the operator of the BreadTalk bakery chain, vows to resume expansion of its bakery business this year after surviving the pandemic and noting the tourism recovery.

Vincent Toh, the company’s country manager, said consumers feel less concerned about viral outbreaks and are returning to normal lifestyles as infections decline.

More people are shopping at department stores, while Thailand’s tourism sector is on the recovery path, he said.

The company froze its expansion for more than two years because of the prolonged pandemic, but plans to open four new stores this year in Bangkok and Phuket.

The expansion plan…

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