Hotels in the northern province of Chiang Mai have been forced to cut their rates by up to 90%, in a desperate bid to attract more domestic tourists. According to a Bangkok Post report, La-Iad Bungsrithong, from the northern chapter of the Thai Hotels Association, says with tourists mainly favouring the southern beach destinations this month, hotel operators in the north of the country are preparing for the forthcoming low season.
The resurgence of Covid-19 late last year meant that in December, only 1,000 Chiang Mai hotels, offering between 20,000 and 30,000 rooms, stayed open. This month, occupancy rates have plummeted to less than 3% and are not expected to rise beyond 5% during the Songkran holiday next month.
La-Iad says traditional target markets such as China are currently off-limits due to the Chinese government placing restrictions on citizens travelling out of the country.
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