Government spokesman Chai Wacharonke unveiled Prime Minister Srettha Thavisin’s master plan to transform Thai herbs into a formidable soft power product, captivating domestic and international markets.
“Prime Minister Thavisin’s vision is crystal clear: to propel Thailand’s herbal industry to unprecedented heights, elevating the status of Thai herbs worldwide.”
Harnessing the innate medicinal prowess, rich biodiversity, and indigenous knowledge embedded within Thai herbs, the government aims to capitalise on the burgeoning global demand for natural remedies.
With projections soaring to a staggering 2.7 trillion baht by 2030, the herbal market’s potential is nothing short of astronomical. Thailand, already crowned the ASEAN’s top herbal exporter last year, is poised to clinch global dominance.
Buoyed by this momentum, the government…
