Advertisers are treading carefully when it comes to peddling their products and services during February’s Beijing Winter Olympics, which have been shrouded by criticism over China’s human-rights record.
Some brands are considering not including any references to the host city in their Olympic marketing efforts, according to advertising and marketing executives. Others plan to run non-Olympic-themed ads during the Games. Some are turning to public relations outfits for help to navigate the politics that have surrounded the event.
The Olympic Games are typically a chance for the world’s biggest brands to pitch their products and services to a large global audience.
Companies spent more than $920 million on…
