The story of creating a new brand In an era where online marketing has a very strong competitive base in every business. The more the snack business is known as having a “market leader” who is a large base, already taking a huge market share Cornista, corn crisps brand that the executives in production have been in the production business for a long time When having to enter the market, fight the battle of retail channels yourself So it’s a difficult start and requires tight planning.
“Suwit Auesakchai”, founder of Brand Matter Plan, a specialist in brand development strategies and personal branding. Consultants in planning a strong business marketing have told us that Cornista products are sold in various channels. It’s been a year With the appearance of a brand that has been thought out that the image can reach young people quickly. At first I thought it was not intended to target only teenagers. But I want the product to reach all groups of people who are looking for snacks with new flavors.
but with product image and product trend Including the price is not too high, not too expensive, not too cheap, the image of the snack looks portable, suitable for Gen Z people, the taste is easy to eat.
Guidelines for choosing a presenter
In addition, choosing influencers who are a new generation like Nong Miya – Nong Seiya Thongjue, with the lifestyle of both youngsters. It’s similar to the general new generation. It is packed with daily activities. including studying, special classes, playing social media, exercising, partying with friends which everything that the two sisters do It’s not different from what’s commonly seen. The way we combine these Go with our snacks and have a campaign with online media as a means of communication.
with perspective and lifestyle Including the fan base of the two youngsters not the same But it’s a group of people who can create new values, may not reach the level of a big soft power. Like a celebrity like Lisa or Milli, but as a novice to Cornista’s retail scene, having a younger sister as a communicator was a good fit.
Because we want brands to present the prototype of the 90s, allowing products and customers to learn together. Make products and brands available in the market sustainably in the market for a long time
Passing on the fun with internet film
However, in our view, we think internet film is online-focused communication not focusing on mainstream media like other brands that is already strong in the market The fact that we took both of our younger siblings in the New Face group, their history was good, bringing together the characters and flavors of the desserts made communication fun and interesting. Because both of them are new generation, bright, cheerful, friendly, which is a branding persona that fits our products.
After releasing the product and revealing the younger’s character in the internet film The next quarter will be Activity and see how the feedback is. See how the customer engages with children. How are you?
Will the song be released or not? still in the plan Because both of them have different singing styles. Music genres and producers are different. We may look at the direction first to see which direction it will be.
As there are two flavors of dessert, white chocolate and caramel, we choose the image of the brand and the presenter in the same direction. Selecting a presenter is the same. We choose from people who will help create a better memory for customers than choosing celebrities. There are many advertisements but can’t remember which brand presenter Choosing an influencer also needs to look at consumer attitudes.
Principles for choosing a good presenter It is still a charm for the brand to be remembered and well known. Because they will be the mouthpiece for the brand in an interesting way. But choosing which level of celebrity is at the brand, looking at the sustainability of the product that will be tied to that presenter, in what direction?
