A member of the public examines the menu at a branch of Bonchon. The company is set to open new Bonchon outlets in March.
Spoonful (Thailand) Co, the operator of Bonchon Korean-style fried chicken, under the management of The Minor Food Group Plc, plans to spend 200 million baht to expand Bonchon’s business this year.
Of the total budget, 100 million baht would be spent on opening 10-15 new Bonchon restaurants, while the other 100 million baht would be spent on marketing activities, according to Tanakritt Kittipanachol, general manager of Spoonful (Thailand).
The company will start opening new Bonchon restaurants in March this year, with an equal share of the planned new branches to be located in Bangkok and upcountry…
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