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Friday, May 3, 2024

Bluebik jointly invests in THE STANDARD to establish JV to engage in Corporate Training business, equipping the organization with intellectual weapons.

Bluebik Group Public Company Limited or BBIK, a leading consulting, comprehensive digital transformation service provider, joins hands with The Standard Company Limited, the country’s top online media producer, as a producer. THE SECRET SAUCE, a podcast deciphering success in business and leadership development, established a JV joint venture, Sauce Skills Co., Ltd., to launch a corporate training business aiming to enhance skills and knowledge in digital – business – operations. Promote leadership in the organization to create the New S-Curve and unlock operational potential in line with the context of the new business world. Aiming for a large group of companies Confident in Bluebic’s digital transformation strengths And THE STANDARD’s leadership in content and storytelling will elevate the competitiveness of client organizations. Ready to overcome every crisis and create long-term stable growth

Mr. Phachara Arayakarnkul, Chief Executive Officer of Blue Bik Group Public Company Limited or BBIK, stated that maintaining competitiveness and building business growth. amidst changes and volatility in the economy It is the main challenge that the business sector has to face and overcome this year. Preparedness by building resilience Increase the efficiency of operational systems and personnel by transforming the organization into “Digital-First Company” is therefore an important plan for many organizations around the world. in order to cope with problems along with creating business stability which is one of the factors that will transform the business into The success of Digital-First Company is the development of business knowledge, innovation and correct technology for executives and employees.

“Combining Bluebic’s strengths with knowledge and experience in digital transformation to meet business needs, and THE STANDARD, a leading quality media with business expertise and storytelling, will add Full of knowledge and skills that are necessary and can be used for business organizations. Because the more competition and the ecological complexity of a business, especially the digital landscape, the more accurate development of knowledge and understanding is more important. for long-term customer organizations And is considered an extension of Bluebik’s digital transformation services to be more complete as well, ”said Phachara.

The course will focus on developing necessary skills that can be applied in business both now and in the future. In addition to the intensive course content Trainees can learn from case studies of leading companies in Thailand that can be applied in real life. The content of the course covers 3 key skills in business:

  • Developing digital skills (Digital Skills) for large organizations that need Reskill and Upskill in digital in all dimensions. To enhance the organization’s capabilities to keep up with the digital business world, such as Data & Analytics, Product Management, Cybersecurity and Agile Operation, etc.
  • Developing business skills (Business Skills), such as courses on business strategy and marketing
  • Courses to promote organizational leadership potential (Leadership), such as business leadership development courses in the digital world

Mr. Nakarin Vanakitphaiboon, Chief Executive Officer and Editor-in-Chief of THE STANDARD, stated that in the past, both companies have conducted Corporate Training and organized workshops to continuously improve various skills for business organizations. Based on such experiences, we are convinced that this cooperation will bring maximum benefits to our customers. With modern and intensive course content from real experiences in business and having close talks with many national executives It provides an understanding of the obstacles, challenges, and knowledge for the skills needed for 21st-century leaders.

“Most organizations are well aware that doing business in the digital age must focus on innovation and technology to create the New S-Curve for the business, including the need to constantly develop personnel skills. To keep up with the ever-changing business world One challenge is that many organizations may not yet know what to do. From this point, The Standard and Blue Bik have the same opinion that they want to be part of driving the knowledge of the Thai business sector. Therefore, jointly designed a curriculum that can meet the needs and pain points of businesses at all levels to be in line with the changes. Both in terms of customer behavior, competitors and new business trends, allowing organizations to accurately see opportunities, risks and future business directions,” Mr. Nakarin said.

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