The Chinese sea goddess Mazu is big business in Taiwan and the blockchain could make it even bigger.
The Mazu deity, known as a protector of seafarers and worshipped by Chinese communities around the world for centuries, is especially popular in Taiwan. The Dajia Jenn Lann Temple in Taichung city organises an annual 300-kilometre nine-day pilgrimage with a statue of the goddess that draws hundreds of thousands of followers.
The pilgrimages and related festivals have formed what is known as the “Mazu economy,” referring to donations and spending on Mazu-themed merchandise and business opportunities…
